个人介绍
国际商务(本科) 徐永辉
提供学校: 青岛大学
院系: 商学院国际商务系
专业大类: 工商管理
专业: 国际商务
课程英文名称: International Business
课程编号: 4081120205002
课程介绍
1.	Course Description
International business is the core course of international business major in general higher education college and universities. It is designed to cultivate students' ability to apply the basic theoretical knowledge and comprehensive skills of international business to the international enterprises. The main content of this course is to explain the international business activities and law of the enterprises. The course has interdisciplinary, comprehensive and practical characteristics. 
2.	Teaching Objectives
This course is to help students understand the basic concepts and theories of international business, comprehend the new characteristics and new trend in the development of contemporary international business, and realize the internationalization process and its characteristics of the growth of the enterprises from domestic to multinationals.  Through the theory study and major case discussion of international business, students should master the basic theories of international business and the rule of transnational operation of enterprises, master the methods and procedures of internationalization strategy formulation of the enterprises, master the organizational and management transformation for transnational operation, and master the ability to apply the knowledge comprehensively and systematically and conduct international business activities independently under the uncertain international business environment.
教师团队

徐永辉 教授

单位:青岛大学

部门:商学院国际商务系

职位:系主任

课程评价

教学资源
课程章节 | 文件类型   | 上传时间 | 大小 | 备注
2.1 经济全球化的含义
文档
.pptx
2022-09-13 119.16KB
10.3.1 Literature:Thinking of exporting: EMCs Could be the answer
文档
.pdf
2022-11-26 5.84MB
10.12 课堂讨论:MD International 出口战略
文档
.pdf
2022-11-26 286.61KB
11.2 Case:Joint Ventures with Japan Give away Our future
文档
.pdf
2022-11-26 2.35MB
课程章节
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